Track C is the underperformer recovery track. Lakeville was named as a candidate. The goal is cost replacement — equal or better results than your current agency spend, at meaningfully lower cost, with permanent in-house capability. SEO, Content, Paid, Conversion Optimization, Analytics, and Competitive Intelligence light up. The teams run alongside Santer for two to four weeks in a controlled market, then migrate. Same result at less cost is the floor.